EXPERIENCE
2021-present | Director, Content Strategy, MediaCom, NYC
Performance content lead serving JPMorgan Chase
+ Client-facing team leader in strategy, ideation, creation of SEO content
+ Designed and built content standards, production, controls
+ Trained and lead team of 5
+ “The best content team I’ve ever worked with.” -client
2018-present | Strategy Advisor, independent, NYC
Creative, content and strategy advisor to diverse client base
+ Identified top 5% of users for new acquisition strategy
+ Developed insights and personas to inform new marketing plan
+ Guided user experience best practices to improve product usability
+ Created scalable email and social media marketing plan
2017-2019 | Creative & Content Director, Agenda, NYC
Creative agency with clients Abbott, Guardian Life, Mastercard, Samsung.
Hired as content director, expanded role into acting ACD/creative director.
+ Directed teams of 2-7 in development of creative, copy and content
+ Originated, developed and pitched creative concepts and work to clients
+ Built agency content vertical driving new business and 2 Webbys
+ Created brand strategy personas, positioning, messaging
+ Wrote copy for campaign, product, print, digital, video
2013-2016 | Creative & Content Manager, Fine Creative Media, NYC
Digital content and e-commerce site.
Hired as managing editor, expanded role into creative and marketing.
+ Guided staff of 9 in development of multichannel creative and content
+ Wrote, tested and optimized creative and copy to drive site traffic
+ Directed social media creative to produce over 120 units per month
2011-2013 | Copy & Content Writer, independent, Amsterdam
Notable clients G-Star RAW, Amsterdam Airport Schiphol, RobecoSAM.
Built freelance writing business abroad, roster of 5 clients.
+ Wrote multi-channel creative, copy and content
+ Ideated and edited 70+ page strategy report, leading to new business
SKILLS
creative direction, creative strategy, content strategy, brand positioning, client presentations, pitching, coaching, messaging, writing, editing
INDUSTRIES
financial services, insurance, payments, health and wellness, consumer electronics, retail fashion, transportation, streaming TV
EDUCATION
MBA, Strategy, RSM, Erasmus University, Rotterdam
BA, American Studies, Wesleyan University, Middletown
David Pfister 