About

Creative and strategy? Copy and content?

Yes. My toolbox is full and I’m not afraid to use it.

I’m a multi-channel storyteller and creative collaborator in the form of a hybrid creative and content director.

This means I am medium agnostic. I will use the best format and channel for the strategy and business case.

I’m currently advising a crowdfunding start-up called Rally Hope with a focus on their positioning, messaging and user experience. Formerly with Agenda NYC, I built the agency content offer and grew the role to include creative, copy and strategy capabilities.

I previously spent several years in Holland where I earned an MBA in strategy and established a freelance copy and content business. Before that I built a career in editorial, rising to Managing Editor of Playboy.

What I Do
I think. I write. I create ideas. I collaborate. I direct teams. I pitch clients.

What it Looks Like
Campaigns. Projects. Slide decks. Print. Digital. Site. Blog. Social. Video. And more.

Who I’ve Done it For
Abbott Laboratories, Amsterdam Airport Schiphol, Coway, FactSet, G-Star RAW, Guardian Life, Hanwha, Mastercard, PartnerRe, RobecoSAM, Samsung, Universal Insurance, TMR.

What I’m Like
I’m smart, adaptable and collaborative. I care about the work. I care about the people. I can think creatively. I can think analytically. You want me in both your brainstorm and your foxhole.

If this is interesting to you, let’s talk.