While working with Mastercard, I had the opportunity to develop complex and high-level B2B thought leadership. In one project, we created a narrative around emerging digital trends that combined the insights of over a dozen internal stakeholders, presented to senior executives. In another, we created a whitepaper that distills the concept of “payment gateways” into something understandable and actionable in a B2B context.
My roles: concept, positioning, stakeholder interviews, narrative storytelling, managing, writing, editing.
Excerpt
In this dynamic, fast-paced landscape, the ones who lead are the ones who can strike that balance of security and experience. They are the ones who are not afraid to disrupt, even themselves….
Those who embrace strategic partnerships, even unexpected ones, can combine assets to present superior offerings. Those who remain flexible and agile, who can implement new information and technology at scale, remain at the forefront of everything digital….
We look to provide a seamless product experience wherever, and however, people transact….
As we move into this next phase of digital transformation, we will become more and more a part of everyday life, achieving an even deeper state of ubiquity, allowing us to connect with people however, whenever and wherever they need….
Excerpt
The nature of B2B payments has evolved over the past decade. In that time the accounts receivable function has transformed to meet these changes, but there are still “historical” processes that need to mature in order to meet the payment landscape.
Suppliers need to close the gap that exists between the past and the present to provide for the future. Suppliers can do so by adapting payment technology to the needs of their customers and accommodate new payment methods. A payment gateway that specializes in B2B payments is a key component of both improving the collection process and preparing for the future.
David Pfister 