Tokio Millennium Re, an innovative, forward-looking reinsurer saddled with an awkward name and clunky identity was in dire need of a glow-up as it grew up. So we seized upon their industry acronym, TMR, recast it as modern, digital shorthand for tomorrow, and posed a playful question with a wink: How do you spell tomorrow? TMR.
My roles: concept, pitch, positioning, messaging, copywriting, art direction, scriptwriting, wireframing.
David Pfister 