There’s no other way to say it: Annual reports are boring. Charts. Graphs. Generic headshot of the CEO. So, how do you make an annual report that’s not an annual report? You create an impactful, conceptual creative campaign with a digital content package. The key to it all, though: Embody the brand’s lived values through emotional customer stories in video.
My roles: client-facing, concept, idea pitch, creative direction, content direction, assigning, editing, copywriting, managing teams.
David Pfister 