Mastercard has an ongoing need for sales decks and one-sheets to support its global B2B2C sales efforts. Every time a new product comes online, for example a feature-rich card targeted to gig workers, it requires a detailed sales deck and a concise one-sheet leave-behind.
The trick: Working with product managers, tell a clear, clean, engaging story with limited jargon and just the right amount of information for the medium. Not too much. Not too little.
My roles: messaging, story development, persona development, copywriting, sales writing, editing.
Product Level
Product Level Sales Deck
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Product Level One Sheet
Product-Line Level
Product-Line Sales Deck
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David Pfister 